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Marketing Basics

CONCEPTUAL
Life Skills›Entrepreneurship|Ages 7—9|ID: mt_M2Gou3O6qT

How people find out about what you're selling; signs, posters, social media, word of mouth; being persuasive; the basics of advertising and promotion

Mastery Evidence

  • Design a simple poster or advert for a product or service
  • Name at least three ways to let people know about something you're selling
  • Explain why a catchy name or eye-catching design helps sell more

Assessment Prompt

“If [child] wanted to advertise a car wash or bake sale, could they design a poster that would make people want to come?”

Prerequisites2

Show full prerequisite tree
  • Having a Business Idea soft

    Business idea provides context for what to market

    • Making Something to Sell hard

      Must have experience making something to sell before generating business ideas

      • Needs & Wants soft

        Cross-domain: needs vs wants (Money & Finance) helps understand what makes a product desirable

        • What Money Is hard

          Must understand money exists and is limited before distinguishing needs from wants

      • Goods & Services hard

        Must know what goods are before creating a product to sell

      • Buyers & Sellers hard

        Must understand exchange before making something to sell

        • Goods & Services hard

          Must understand goods and services before grasping buying and selling

        • What Money Is soft

          Cross-domain: understanding what money is (Money & Finance) supports grasping exchange

    • Who Is a Customer? hard

      Must understand customers before spotting problems to solve for them

      • Making Something to Sell soft

        Making a product helps understand what customers want

        • Needs & Wants soft

          Cross-domain: needs vs wants (Money & Finance) helps understand what makes a product desirable

          • What Money Is hard

            Must understand money exists and is limited before distinguishing needs from wants

        • Goods & Services hard

          Must know what goods are before creating a product to sell

        • Buyers & Sellers hard

          Must understand exchange before making something to sell

          • Goods & Services hard

            Must understand goods and services before grasping buying and selling

          • What Money Is soft

            Cross-domain: understanding what money is (Money & Finance) supports grasping exchange

      • Buyers & Sellers hard

        Must understand buyers and sellers before exploring customer concept in depth

        • Goods & Services hard

          Must understand goods and services before grasping buying and selling

        • What Money Is soft

          Cross-domain: understanding what money is (Money & Finance) supports grasping exchange

  • Who Is a Customer? hard

    Must understand customers before learning to reach them through marketing

    • Making Something to Sell soft

      Making a product helps understand what customers want

      • Needs & Wants soft

        Cross-domain: needs vs wants (Money & Finance) helps understand what makes a product desirable

        • What Money Is hard

          Must understand money exists and is limited before distinguishing needs from wants

      • Goods & Services hard

        Must know what goods are before creating a product to sell

      • Buyers & Sellers hard

        Must understand exchange before making something to sell

        • Goods & Services hard

          Must understand goods and services before grasping buying and selling

        • What Money Is soft

          Cross-domain: understanding what money is (Money & Finance) supports grasping exchange

    • Buyers & Sellers hard

      Must understand buyers and sellers before exploring customer concept in depth

      • Goods & Services hard

        Must understand goods and services before grasping buying and selling

      • What Money Is soft

        Cross-domain: understanding what money is (Money & Finance) supports grasping exchange

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