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Who Is a Customer?
CONCEPTUALUnderstanding that a customer is someone who buys what you make or do; thinking about what customers want and need; the idea that businesses serve people
Mastery Evidence
- Define what a customer is in their own words
- Suggest what a customer might look for when deciding whether to buy something (quality, price, looks nice)
- Explain why it matters to think about what the customer wants, not just what you want to make
Assessment Prompt
“If [child] was planning to sell lemonade at a school event, could they think about what would make people want to buy their lemonade rather than someone else's?”
Prerequisites2
- Making Something to SellsoftAges 5—7
- Buyers & SellershardAges 5—7
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- Needs & Wants soft
Cross-domain: needs vs wants (Money & Finance) helps understand what makes a product desirable
- What Money Is hard
Must understand money exists and is limited before distinguishing needs from wants
- What Money Is soft
Cross-domain: understanding what money is (Money & Finance) supports grasping exchange
- What Money Is soft
Cross-domain: understanding what money is (Money & Finance) supports grasping exchange
Unlocks3
- Being a Good SellerhardAges 7—9
- Marketing BasicshardAges 7—9
- Having a Business IdeahardAges 7—9