Advertising & Spending
CONCEPTUALHow advertising tries to influence what we buy; being a critical consumer; understanding 'value for money'; the difference between emotional and rational spending
Mastery Evidence
- Spot at least two persuasion techniques in a real advert (bright colours, celebrity, special offer)
- Explain what 'value for money' means and compare two similar products at different prices
- Describe a time when advertising made them want something they didn't really need
Assessment Prompt
“When [child] sees an advert for a toy or game, can they recognise that the advert is trying to make them want to buy it?”
Prerequisites2
- Needs & WantshardAges 5—7
- Buying ThingssoftAges 5—7
Show full prerequisite tree
- What Money Is hard
Must understand money exists and is limited before distinguishing needs from wants
- Coins & Notes hard
Must recognise coins/notes and their values before practising buying transactions
- Reading and writing numbers to 20 hard
Recognising coin values requires reading numerals (1, 2, 5, 10, 20, 50)
- How Many in Total? hard
Reading/writing numerals 0–20 requires understanding that numerals represent quantities (cardinality)
- One-to-one counting hard
Cardinality principle builds on one-to-one correspondence — you must count correctly to know the last number tells 'how many'
- Writing digits 0-9 hard
Writing numerals requires the motor skill of forming digits 0-9 (taught in English handwriting)
- What Money Is hard
Must understand what money is before learning to recognise specific coins and notes
Unlocks1
- How the Economy WorkssoftAges 9—11